Apple announces launch of two new models, the yellow iPhone 14 and iPhone 14 Plus

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7th March 2023 – (Cupertino) Apple has announced the launch of two new models, the yellow iPhone 14 and iPhone 14 Plus, adding to its line-up of devices this spring. The new iPhones boast a sleek and stylish design, with a durable Ceramic Shield front cover and an updated internal structure for improved performance and easier repairs. They also offer impressive battery life, with the iPhone 14 Plus being the longest-lasting iPhone to date. Both models feature a dual-camera system that produces stunning photos and videos, powered by the A15 Bionic chip, and include innovative safety features such as Emergency SOS via satellite and Crash Detection.

The yellow iPhone 14 and iPhone 14 Plus are available for pre-order starting on March 10th, with availability starting on March 14th. Bob Borchers, Apple’s Vice President of Worldwide Product Marketing, said, “People love their iPhone and rely on it every day for all that they do, and now there’s an exciting addition to the lineup with a new yellow iPhone 14 and iPhone 14 Plus.”

The new iPhones have a durable aerospace-grade aluminum design that is water- and dust-resistant, with a Ceramic Shield front cover that is stronger than any other smartphone glass, offering superior protection against spills and accidents. Both models feature a Super Retina XDR display with OLED technology that supports 1200 nits of peak HDR brightness and Dolby Vision, and the larger display on the iPhone 14 Plus is perfect for watching content, streaming Apple Fitness+ workouts, and playing games.

The iPhone 14 and iPhone 14 Plus come in six colors: midnight, starlight, (PRODUCT)RED, blue, purple, and the all-new yellow. They feature an advanced dual-camera system with a pro-level Main camera with a larger sensor for stunning photos and videos, as well as an Ultra Wide camera to capture unique perspectives. The new front TrueDepth camera automatically focuses on multiple subjects at different distances for sharper close-ups and beautiful group selfies.

The new iPhone 14 lineup also introduces Photonic Engine, which improves mid- to low-light performance for photos across all cameras compared to the previous generation. Video features like Action mode and Cinematic mode are available across the iPhone 14 lineup, enabling users to unleash their creativity with smooth-looking video that adjusts to significant shakes and motion and a beautiful depth-of-field effect that automatically changes focus in a simple and intuitive way.