25th September 2026 – (Hong Kong) ALO has officially opened its Hong Kong flagship at K11 Musea in Tsim Sha Tsui, taking over the former two‑storey Fortnum & Mason waterfront site by the Avenue of Stars. Trading daily from 10.00am to 10.00pm, the store carries the US label’s studio‑to‑street activewear, spanning yoga and training pieces alongside lifestyle apparel and accessories. The location strengthens the brand’s presence at Victoria Dockside, a cultural‑retail landmark on the Kowloon waterfront.
The opening anchors a broader regional push, with Alo planning nine stores across seven Greater China cities—Hong Kong, Macau, Shanghai, Beijing, Shenzhen, Hangzhou and Chengdu—over the coming months. Jimmy Zhu, President of China & North Asia at Alo, is leading the rollout as the company expands its “experiential” retail network in the market.